Member-only story

Nishu Jain
1 min readJun 18, 2021

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Increasing The Conversion Rate is the Holy Grail of Business —

To do so, every person tries either of the 2 things:

  • Optimizing the existing conversion strategy
  • Or implementing a new one.

But why conversion optimization is crucial?

Because it dramatically reduces your Customer Acquisition Cost from each new visitor and increases the Average Order Value from pre-existing users. All in all, an increase in revenue generated per customer helps your business to grow.

Say, you receive 10000 visitors per month and your landing page conversion rate is 10%. If you optimize your conversion to 15% (only +5%), then the number of customers increases from 1000 to 1500 per month.

If the average profit you get per customer is $10, then your total profits have increased by 50%, from $10000 to $15000 per month.

Isn’t it great? An increase of $5000 per month with a few clicks and tweaks!

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Nishu Jain
Nishu Jain

Written by Nishu Jain

Obsessed with Tech & Biz | SaaS startup guy | Engineer + Wordsmith | My Medium Portfolio: https://mymedium.info/@nishu-jain

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