So You Wanna Be a Course-Selling Guru? Think Again

Why you should think twice before launching a course

Nishu Jain
3 min readJan 7, 2024
Image by the Author (Made using Canva)

Listen up, aspiring entrepreneurs, because I’m here to expose the dark side of the hottest trend in side hustles — online courses.

Yeah, yeah, I hear you. “Passive income! Freedom! Six-figure launches!” It’s a siren song that lures in starry-eyed dreamers like moths to a flame. But before you whip out your PowerPoint and start recording those inspirational intro videos, let’s have a real talk.

First, let’s address the elephant in the room: the “get rich quick” myth.

Let’s be honest, unless your course is on “How to Travel the World by Photoshopping Yourself Into Famous Pics,” chances are it’s not gonna make you an overnight millionaire.

Most courses are packed with way more information than anyone can absorb, leaving students overwhelmed and drowning in knowledge fatigue. And don’t even get me started on the “expert” gurus who sprout “wisdom” while juggling five other businesses and haven’t touched the ground floor since their last private jet landing.

Then there’s the time vortex.

Creating a course is like building a sandcastle on a hurricane beach — endless revisions, tech headaches, and marketing battles suck the life…

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