So You Wanna Be a Course-Selling Guru? Think Again

Why you should think twice before launching a course

Nishu Jain

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Image by the Author (Made using Canva)

Listen up, aspiring entrepreneurs, because I’m here to expose the dark side of the hottest trend in side hustles — online courses.

Yeah, yeah, I hear you. “Passive income! Freedom! Six-figure launches!” It’s a siren song that lures in starry-eyed dreamers like moths to a flame. But before you whip out your PowerPoint and start recording those inspirational intro videos, let’s have a real talk.

First, let’s address the elephant in the room: the “get rich quick” myth.

Let’s be honest, unless your course is on “How to Travel the World by Photoshopping Yourself Into Famous Pics,” chances are it’s not gonna make you an overnight millionaire.

Most courses are packed with way more information than anyone can absorb, leaving students overwhelmed and drowning in knowledge fatigue. And don’t even get me started on the “expert” gurus who sprout “wisdom” while juggling five other businesses and haven’t touched the ground floor since their last private jet landing.

Then there’s the time vortex.

Creating a course is like building a sandcastle on a hurricane beach — endless revisions, tech headaches, and marketing battles suck the life out of your day.

By the time you’re done polishing those fancy video thumbnails, you’ll have about as much energy left as a hamster on a treadmill. And don’t forget the customer service black hole — emails, complaints, refund requests… suddenly, your inbox becomes a bottomless pit of despair.

Look, I’m not saying you shouldn’t share your knowledge. In fact, that’s exactly what we should do!

But there are ways to build a loyal community and monetize your expertise without becoming a glorified infomercial host.

Think about it … wouldn’t it be more rewarding to connect with your audience directly, mentor them through their struggles, and celebrate their wins together?

Imagine an open forum where everyone’s learning from each other, like a giant brainstorming buffet fueled by shared experiences and genuine laughs.

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Nishu Jain

Obsessed with Tech & Biz; Building my SaaS startup; Does NOT dumb down the writing; Skilled Wordsmith; Delivers the best — https://links.nishu.io